GEN21 MAM

GEN21 MEDIA ASSET MANAGEMENT (GEN21 MAM)

Overview

GEN21 MAM is a Media Asset Management solution designed to manage the complete lifecycle of media assets—from content ingestion to storage, metadata management, quality control, transcoding, distribution. It enables broadcasters, OTT platforms, production houses, and digital publishers to centralize media workflows, improve collaboration, and maximize content monetization.

Key Features

  • Content Ingestion: File-based and automated ingestion from multiple sources.
  • Metadata Management: Centralized metadata repository with customizable fields and advanced search.
  • Media Library: Centralized repository with proxy management, version control, and categorization.
  • Rights & Contract Management: Track broadcast, digital, territory, and platform rights with expiry alerts.
  • Video Transcoding: Automatic transcoding into multiple formats with proxy generation.
  • Thumbnail & Poster Generation: Automatic keyframe extraction, posters, and preview images.
  • Workflow Automation: Configurable workflows for ingestion, QC, transcoding, publishing, and archiving.
  • Content Publishing: Publish to OTT, mobile apps, YouTube, Facebook, Instagram, and other digital platforms.
  • Security: Role-based access control, audit logs, and user permissions.
  • Dashboards & Reports: Storage utilization, rights expiry, workflow status, and asset usage reports.

Supported Integration

  • Broadcast Automation Systems
  • Traffic & Scheduling Systems
  • OTT Platforms
  • Playout Servers
  • Video Editing Systems
  • Cloud/Object Storage
  • AI Metadata Services
  • Social Media Platforms

Business Benefits

  • Centralized content repository
  • Faster content discovery
  • Reduced manual effort
  • Improved collaboration
  • Automated workflows
  • Enhanced content security
  • Efficient rights management
  • Faster publishing
  • Lower operational costs
  • Higher content monetization

Why GEN21 MAM

GEN21 MAM provides a single platform for managing the entire media lifecycle. Its modular architecture, cloud/on-premises deployment options, workflow automation, and seamless integration with GEN21 Broadcast Management System (BMS) help broadcasters optimize operations and accelerate multi-platform content delivery.

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