GEN21 OOH is an enterprise-wide business solution for Out Of Home or Digital signage platforms. For advertisement planning, booking, and invoicing. GEN21OOH also manages content and related metadata that is distributed across OOH screens. GEN21 OOH helps in scheduling commercial and promotional activities for large number of screens at one go. GEN21 OOH has facility to define specific track for targeted promotion activity. Provides facility to monitor the material delivered to various locations through content delivery system. The module has various API to integrate with external systems.
The media Planner must coordinate between client brief and OOH specialist for planning and scheduling the ad campaign. decisions. Digitizing this process helps the planner to take smart and informed decisions. GEN21OOH provides single online view to media planner to locate the screens, check the available slots, categorize the screens based on geo locations, and create rate cards for each screens or group of screens.
Some of the key features of GEN21 OOH are
- Create Schedule for multiple screens at one time
- Commercial booking based on screens, location etc.
- Schedule promos and targeted promotions in bulk
- Dashboard for tracking commercial booking and revenue
- Media monitoring module to monitor and track media
- Integration with CDN for material delivery
- API to integrate with external systems.
- Define multiple rate cards
- Define packages and related rate cards
- Approval workflow for changes
- Ad monitoring dashboard
- Dashboard for various operations like Sales, trailers
- Management dashboard
GEN21 OOH main modules are
GEN21 OOH Screen Planner
Required functionality to Create plan for multiple screens at one go using Templates & Patterns. Provides a single, online view of media sites allows planners to choose assets that are active, see available slots and note creative requirements that helps in maximizing the Operational Efficiency, minimizing duplication of efforts and reducing the human error.
- Define and grouping of screens based on various paramete
- Predefined pattern for Ad breaks, promos et to be scheduled.
- User defined breaks
- Efficient Screen Planner facility
GEN21 OOH Ad Sales
Enables to view and manage the available inventory at various locations in a single screen. Has a versatile workflow for booking, pre-emption and make-good of commercial spots based on various parameters like screens, locations, packages etc. Monitors and manages the varied sales activities in the single integrated system. With its built-in customizable logic for handling airtime booking with pre-defined rules, Ad Sales meets all needs of the Sales operations. More features that adds to the flexibility of the module include
- Flexible Payment types and payment definition
- Supports multiple rate cards, like regular, package etc.
- Approval workflow for changes to the Quotation PO
- Multiple way of booking like – by screen, by location, by day
- Supports multiple discount schemes
- Built-in system-based Ad placements and notifications
- Extensive status reporting items for clients (pre-emption notes, campaign details)
- Management reports based on account, agency, client, product, sales executive
- Sales dashboard for availability and other PO related status.
GEN21 OOH Promo
GEN21 Promo module provides facility to create and schedule internal product promos. Accommodates promos of various Types and the different properties. Define promos based on different locations and priorities. Also provides customizable checks throughout.
- Rule-based Promo Planner daily / bulk planning.
- Automatic sequencing & Prioritization inside commercial breaks
- Flexible reporting format
- Material upload and delivery to specified location / screen
- Convert and preview in low resolution
- Promo QC parameter and approval.
GEN21 OOH Ad monitoring
GEN21 Ad monitoring module provides the dashboard for all the activities at each Screen / location. The dashboard includes
- Location/Screen summary: This provides summary of all the orders at each location
- Material Status: this provides details of material status in all the locations for orders
- Campaign /Order Monitoring: This provides details about the orders placed at all the locations / screens.
- Screen Information: This provides information related to each location and screens. The information related to pending orders, as well as information about each screen like player used, material status for airing etc.
GEN21 OOH Dashboard
Gen21 OOH provides various dashboards for information to various groups/operations in the organization. The dashboard includes operational dashboard, management dashboard and analytical dashboard.
1. General Dashboard: This dashboard provides general information about the status for the day. This includes,
- Top5 Screens/Locations by occupancy
- Ordersplanned but not confirmed
- Order with no material
2. Sales Dashboard: Sales dashboard provides information related to the daily orders processed by the sales coordinator. This includes,
- Availabilitydashboard – Nation wide
- Availabilitydashboard – City
- Availabilitydashboard – Location/Screen
- Availabilitydashboard – Screen
- Last3 months revenue comparison
3. Last 3 months Occupancy Comparison Management Dashboard: Management dashboard provides summary of overall activities to the management. This includes,
Top 5 Dashboard
- Top 5 Agency
- Top 5 Client
- Top 5 Products
- Top 5 Categories
- Top 5 locations / Screens by revenue
- Top 5 locations / screens by Occupancy
- Yearly Comparison Revenue
- Occupancy vs. Revenue
- Actual Vs Projected Revenue
- Actual Vs. Projected Occupancy
- Year to month Comparison for revenue
- Year to month Comparison for Occupancy
GEN21 OOH Billing
Generate Invoices, Logproof, Tax Invoices, Receipts, Collection confirmation etc. System manages the workflow and maintains audit trail for various Billing Operations.
- Auto/manual generation of airtime/non-airtime invoices
- Localized Tax Invoice formats
- Posting to Account Receivable system
- Produces Invoice, Log Proof, Tax Invoice, Credit Notes
GEN21 OOH Playlist
Enables to generate playlist for each screen based on the Ad booking and promo placement.
Gen21 Playlist module is integrated with all Gen21 OOH module to create a seamless experience. It generates the playlist automatically based on system defined validation and checks.
- Auto generate Playlist.
- Compliance to all the validations and restrictions internal or external
- Facility to edit playlist manually.
- Fully integrated with other modules
- Generate the post play log for reconciliation
GEN21 OOH Player
Enables to play the video based on the playlist generated. Fully integrated with GEN21 Playlist and other modules of GEN21OOH. GEN21 Player can run on Windows / Linux / Android.
- Play/ pause /jump video.
- Integrated with Gen21 Playlist to directly play video based on playlist
- Facility to play video in random or loop mode.
- Supports multiple file formats like mp4, mpeg, avi, wmv, mp3 etc.