GEN21 is an integrated media business automation platform from PT Infotech Solutions, designed to connect content, advertising, operations, revenue and digital distribution across the modern media ecosystem.
From broadcast and OTT to radio, cinema, digital advertising and out-of-home media, GEN21 helps media businesses operate smarter, automate workflows, improve efficiency and unlock new revenue opportunities.
Modern media businesses operate across multiple platforms, systems and revenue models. GEN21 brings the critical business processes together on one integrated platform — connecting scheduling, content, advertising, traffic, billing, rights, analytics and digital distribution.
GEN21 helps media organizations move beyond managing day-to-day operations to making faster, better and more commercially informed decisions.
Improve the utilization and value of advertising inventory, content and media assets through integrated workflows, analytics and AI-enabled capabilities.
Automate repetitive processes, eliminate duplicate data entry and connect the systems that keep your operation running.
Give operational teams, managers and executives a common, real-time view of revenue, inventory, content, performance and business KPIs.
GEN21 is designed around the way media businesses actually operate. A shared platform connects the commercial, operational and content lifecycle — allowing information to move seamlessly between departments and systems.
GEN21 connects with broadcast automation, playout, MAM, ERP, accounting, OTT, CDN, DRM, EPG and other enterprise systems through APIs and established interfaces.
Different media businesses have different operating models. GEN21 provides purpose-built solutions while maintaining a common technology foundation.
AI in GEN21 is designed to solve practical media business problems — not simply add another layer of technology.
GEN21 applies AI and optimization capabilities where they can improve content discovery, inventory utilization, personalization, metadata and advertising performance.
GEN21 provides flexible deployment models for organizations at different stages of their technology journey.
A comprehensive deployment for large broadcasters and media organizations requiring extensive functionality, multi-channel operations and full infrastructure control.
Deploy GEN21 in public, private or hybrid cloud environments.
Consume GEN21 as a subscription-based managed service with minimal infrastructure and IT overhead.
Successful transformation requires more than technology. PT Infotech Solutions provides implementation, integration, migration, training and ongoing support services to help customers achieve value from GEN21.
Whether you are launching a new channel, modernizing an existing broadcast operation, expanding into OTT, building a digital advertising network or connecting multiple media platforms, GEN21 can provide the technology foundation.
Let’s talk about your business requirements.