GEN21 Broadcast
GEN21 Broadcast is a modular, integrated business management platform for multi-channel and multi-region broadcasters across FTA, Pay TV, Cable, DTH, OTT, HD and SD environments. It connects content, advertising sales, traffic, scheduling and billing while providing centralized data, role-based access, intelligent masters, dynamic reporting, alerts, multi-currency support, integrated workflows and open interfaces.
GEN21 Schedule
GEN21 Schedule enables fast and consistent scheduling using templates and patterns while providing real-time visibility of event schedules. It helps improve operational efficiency, reduce duplication and minimize scheduling errors.
GEN21 Promo
GEN21 Promo supports flexible planning and scheduling of promotional events, with long-term planning and bulk booking capabilities that allow promo requirements to be prepared and linked to program schedules.
GEN21 Sales
GEN21 Sales manages the advertising sales lifecycle, including booking, pre-emption and make-good of commercial spots, within an integrated workflow that provides visibility and control over sales activities.
GEN21 Marketing
GEN21 Marketing supports package and deal planning for revenue and cost optimization. GEN21 Packages can model and suggest pricing and deal combinations.
GEN21 CPRP
GEN21 CPRP supports CPRP-based package planning by recommending programs and spot quantities based on availability, ratings and rate cards. GEN21 also tracks fulfillment, manages re-planning and maintenance.
GEN21 Sponsorship
GEN21 Sponsorship supports the definition and management of sponsorship packages, including sponsors and co-sponsors, with target and budget planning and approval controls at appropriate management levels.
GEN21 Traffic
GEN21 Traffic manages media orders and traffic logs through a single integrated workflow for order approval and authentication. It connects with Media Management for usage and amortization consistency and with automation systems for efficient log reconciliation.